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Why are Fidelity, Vanguard, and other 401k providers keeping up to 80% of the 401K rollovers away from financial advisors?

For five years, Scott Brooks worked behind the scenes at Fidelity touching a billion dollars of rollovers.

And now...after several years Scott secrets that advisors can use to attract millions in new 401k rollover business...

But why now?


From:  Scott J. Brooks, MBA, CFP®

Most veteran advisors I have coached tell me a very similar story." Scott, I am having to do much more to get the same results...I really need to do something since things are changing."

Why is that?

*  Affluent prospects are now on the do not call list

*  Response rates from seminars, direct mail, and other advertising are down from where they were a few years ago

*  More competition is coming to the market from all angles

*  Costs are soaring while commissions and fee revenues are down

*  Americans are bombarded with ads via the web, tv, and radio...they are not paying attention anymore....

More than ever it's important that you have a bullet proof strategy..

If you are ... (Check which one applies to you.)

  A Registed Representative
  Registered Investment Advisor
  Fee-Only Planner
  Insurance Agent

 

 The largest Niche Market For Your Practice

The largest opportunity for your practice is the 401K rollover market. Since most prospects hold a large bulk of their wealth inside 401K type plans, being able to capture that money is essential for advisor going after the mass-affluent individuals. ($250K to $2 mill net worth)

Trillions of dollars will be moved the next few years when the baby boomers retire. Unfortunately, all of the no-loaders know you are coming for their money...and are doing everything in their power to keep your hands off it.

If you could pick only one niche to master, the one with arguably the most potential to bring in new assets for advisors, then I would tell you without a doubt it’s the 401k rollover market. That’s because the baby boomers only retire once, and it’s much easier for you to acquire rollovers dollars before they are moved to an IRA account somewhere. This multi trillion dolllar market is waiting for you to attack it.

Suppose you could pick the brain of somenoe who had worked deep inside Fidelity or Vanguard's 401K rollover divisions (They do control over 85%of the 401K money for Fortune 1000 employers). Better yet, this person also worked as an retail financial advisor so he knows exactly what you have been trained and what you are up against.

Listen closely. You could meet with 1000 wholesalers, sales managers, and other veterans - but all the product knowledge in the world is not going to help if you dont know how the rollover game is really being played. You see the no-loaders control this market are doing everything possible to keep advisor away from their golden goose.

As an advisor myself, I realize that information is only half the battle. The other half is being able to create leads, and get yourself in front of more opportunities. That is why we created a lead program and give you several ways to implement our strategies into your practice.

Why there is a Scarcity of Good Rollover Strategies

You would think that with with 60 million baby boomers approaching retirement, the mutual fund and insurance companies that attempt to "add value" to your practice would be chomping at the bit to help you attract rollover business.

Unfortunately, even the largest financial firms provide very little/no training specific to attacking the 401k rollover market. Moreover, the training advisor do receive is put together by some back office "product manager" who very little hands on experience in rollover and is clueless as to what advisors really need to know. 

 

Secrets of a 401K Rollover Specialist

 My name is Scott Brooks. I started my career in the financial industry in 1998 working with Edward Jones. Besides working with Edward Jones I have also worked with a bank broker-dealer as a financial advisor. Having given seminars, knocked on doors, cold called etc I have lived the life of an advisor and know exactly what you are up against. 

From 2000 to 2005 I worked at Fidelity Investments in a proactive rollover capacity. During my time at Fidelity I was able to work with 4000+ individuals retiring from Fortune 1000 companies and helped them make the best of their distribution options.

 

Rollover Coach began in my mind in 2002. When I began at Fidelity my eyes were opened as to an entire new environment. One that most advisors had no training on.

 

Ever since that time I have wanted to help advisors like yourself benefit from my rollover knowledge. Fast forward to March 2007. I am having lunch with a wholesaler friend of mine who was approaching retirement. Over lunch I was able to help provide him with information that his veteran Merrill Lynch advisor did not provide his family.

 

This wholesaler said "Scott, I have been in industry for over 20 years but have never been exposed to the ideas you just shared with me. You should follow your wishes and help advisors with the rollover market. "  

 

As a result of that lunch at Pappas Seafood, my rollover training was born.

 


The course is very well thought out and fantastic information

"You really have incredible insights as how this industry works in terms of the 401k rollover market and what advisors are up against. Basically the stuff you don't learn from the wholesalers. The course is very well thought out and fantastic information. We are so excited we are creating a marketing plan around your course because we feel no one else has this information. We also feel the course will be extremely useful in working with those retiring. Also, we feel that we can now give our clients information that never before we could have given them. Basically we were able to become experts in short order."

   ~ Jay Weinstein - Financial Planner With 15+ years experience, Allegiance Financial Group

Know your enemy is a strategy promoted by successful battlefield generals.

"I have taken 3 IRA courses from the main IRA gurus around the country. Ed Slott, Barry Picker etc They provide a lot of technical information about IRA's, but your <<insider>> information has got to be priceless to anyone trying to figure out how to actually get started and succeed. Know your enemy is a strategy promoted by successful battlefield generals. Your course really points out the <<enemy>> we independents are up against and that can only improve out odds of succeeding. Thanks Scott."

   ~ Richard Curnow - Independent Advisor

 

401k Rollover Training - Taking Your Rollover Business To The Next Level

Mastery Module 1: The No-Load Recordkeepers

*  Learn why 401K recordkeepers and not other advisors are you biggest competitor in the rollover space

*  Discover how no-load recordkeepers sell their services and play keep away from other firms (They keep as much as 80% of money when clients actually move their money)

*  How The No-loaders use special tax treatments to keep rollovers from being processed

Mastery Module 2: Strategies On the Rollover Market

*  Advanced rollover strategies you will NEVER learn from wholesalers or your back office

*  The most powerful investing strategy which can not be implemented inside ANY 401K plan available today....

*  Learn which products work the best when dealing with client rollovers.

*  Learn the information you should be tracking on the major employers in your town.

*  Learn how to find the hidden weaknesses inside 401K plans and client accounts. Knowing this information will elevate your rollover game to the next level guaranteed.

Mastery Module 3: How to process rollovers faster with NO mistakes

*  Develop a strategy on processing rollovers faster and easier. If you have ever told a client to "call the company to get paperwork" you are screwing up royally! We will show you a better way.

*  Learn how some companies allow you to process rollovers in 60 seconds or less....

*  How to avoid the five biggest mistakes advisors make when processing rollovers.

Mastery Module 4: Special tax treatments

*  How NUA transactions are REALLY processed back office.

*  Special tax treatments you must know cold

*  Strategies on working with clients pre 59 1/2 . Learn several NEW ways clients can avoid the 10% penalty without using rule 72T.

 

Mastery Module 5: Prospecting

*  Learn which active employees you can target for rollovers and why

*  The single most powerful question to ask a rollover prospect (which I test 2000 times)

*  The 2 sales you must make to every rollover prospect before they will do business with you.

*  The 3 main types of rollover prospects you will run into.

Mastery Module 6: The No-Load Call Centers AKA Rollover BLOCKERS

*  Learn how the call centers are set up. Find out what they do and how they sell against advisors.

*  Strategies on processing rollovers without the no-loaders sales reps getting involved.

*  Learn what the call centers say about you behind your back...trust me, this is ugly.

Mastery Module 7: 30 Minute Marketing Session

*  Listen to Scott and Brandon Hansen (an advisor specializing in college planning) Discuss marketing strategies (the good, bad and ugly)

 

I have already received a 1248% return on my investment in the program

"There are two ways of learning, your own experiences and the experiences of others. Scott reveals his knowledge he acquired from being on all sides of the rollover transaction in this excellent material. If you're in the financial services industry this is a must have. I just rolled over a 350k Franklin Templeton 401k and am now battling a no-load record keeper over a 600k 401k. Both are the result of the Rollover Coach program. I have already received a 1248% return on my investment in the program."

   ~ Jesse Black - SMS Independent Advisor

 

Practice Builder Tool #1 Become the local rollover expert

*       Have you organized the key information from each of the larger employers in your area? (if you don't know ALL of the information about the companies in your area you will not be seen as the "expert")

*       Use our custom built tool to organize the strengths, weaknesses, opportunities, and threats to local plans (delivered in a editable Word document)

 

Practice Builder Tool #2 Fact Finder for rollover client meetings

 

*       Are you following a system when you meet with rollover prospects? Use our tracking sheet to make sure you cover all of your bases for 401K rollovers.

*       Delivered in an editable Word document

 

Practice Builder Tool #3 An 8 Page "Free Report" for rollover prospects

 

*       Our 8 page rollover report can be used in seminars, direct mail campaigns, sent to referrals, clients etc.

*       The report is delivered in Word format and can be edited for your practice

 

Practice Builder Tool #4 The Rollover Coach Rolodex

 

*       My best sources for corporate directories, mailing lists, website development, seminar mailings and more.....

*       My trusted partners offer special rates and incentives to my customers ( I also don't get paid a dime from them)

 

Marketing Collection - Business Builder Series

Marketing Module #1 Drip Marketing Lead Program

*  15 Financial Ideas designed to created interest in managed money, long term care, investing, life insurance, annuities, etc. Each topic is educational in nature but also explains how an advisor can help the person implement the idea.

*  Delivered via editable Microsoft Word documents. The ideas can be sent out via postcard, e-mail, or over the telephone.

*  Possible uses: Seminar attendees who don't set appointments, new movers, prospects in your database, etc (be creative)

 

Marketing Module #2 Financial Advisor Marketing Kit

*   4 Editable Microsoft Word documents which help advisors separate themselves from the 1 million other people in the industry. Especially useful if you have credentials, experience, and a background in business.

*  Possible uses: Seminar handouts, key referral centers, referrals, etc. (Can be e-mailed or printed)

*   You have a story, tell it! The marketing kit does exactly that. (And no your worn our firm's brochure does not count!) What type of prospect would WANT to read it?

 

Marketing Module #3 Managed Timber Lead Generation Program

*  8 Page educational report on managed timber as an asset class. (nothing product specific)

*  Designed to create demand for Timber REITS and a discussion about portfolio diversification

*  Sample postcard and radio commercial are included.

*  Designed for the Wells Non-Traded REIT, but can be used for any timber REIT.

 

Marketing Module #4 Turn the Web into an online salesperson for your practice

*  Learn how to better position your website to get free internet traffic (Search Engine Optimization) Very informative E-book

*  How to use Google, Yahoo and MSN to create web leads (paid advertising)

*  2 invaluable e-books to help take your practice website to the next level....

 

 

From prospecting to questions you must ask, Scott covers the whole spectrum

"What an education! This series is a must listen for anyone who is serious about cracking the 401k rolloer market. From prospecting to questions you must ask, Scott covers the whole spectrum! The section covering age 55 separation from service allowed me to teach our family financial advisor how to handle our personal rollover and saved us nearly $100k in unnecessary taxes. This information is past informative. It's actionable. Get it now!"

   ~ Charles E. White - Senior Regional Vice President - W&S Financial Group Distributors

Your program helped me acquire a new rollover!

 

"Your rollover program has been very helpful to me. By listening to your program I was able to learn enough that a new physician client found it very impressive. Your program helped me acquire a small rollover but also opened up several million dollars of outside money. Thanks Scott."

   ~ Mr. Robert Toth.  Tri-Star Financial

 

Real Life Implementation - PRICELESS - Phone Based Coaching with Scott

 

*  One 30 Minute Coaching session with Scott on the telephone

*  Designed to clear up any questions you have after going through his training

*  Pick his brain on rollovers, marketing, your website, you name it.....

 

 

The information I learned thus far will help tremendously

"I finished the course last week.  When I opened your package I plugged in the first CD and followed along with the book.  It was so interesting I went through 6 segments.  I finished the rest of the segments in the following few days.  Some of the information I was familiar with but the knowledge of how the wire houses and major investment companies and how they work was very enlightening.  A few days ago I educated my client about how the investment companies try and hold on to their money.  My client actually said <<well it's my money and I'll do what I want with it>>.  The information I learned thus far will help tremendously.  I will be going over the material again.  Thanks for insight."

   ~ John J.   IL

How to Use Rollover Coach

 

Listen to the Lecture tracks when jogging, while in your car during a commute, on the subway or bus or plane. Pop the tracks onto your iPod or CD player and take them wherever you go.

The marketing modules will be delivered via editable Microsoft Word documents. I would encourage you listen to my course several times. If you have a sales assistant or person under you, you will want them to listen to the CD's as well.

 

 


"If you have any interest in getting in on the potential windfall of rollover business, seriously consider making the rather small investment in Scott's rollover coach course. Your eyes will be opened to a world that I am sure many of us never knew existed."

   ~ Christian Halas, Halas Consulting (Venn Wealth and Benefits RIA)

Its a must for any serious financial advisor

"Where have you been all of my life! How many times could I have used this information in the past, but thanks to you I have it for today, tomorrow, and the rest of my life! The <<Rollover Coach course>> certaintly makes it easier to move to the next level. Perhaps there are those that have found their way to <<the next level>> without the aid of the course, but why try when you can be propelled there much faster with the information from this course. Its a must for any serious financial advisor!"

   ~ John P. Howell

How Much Is This Training Worth To You

 

How much is one $500,000 rollover worth to your practice?

 

If you do fee-based work....it might be $5000 per year for 10 years $50,000

Commission based? $10,000 to $20,0000 ...who knows? If you are like me, you don't mind investing in your practice, as long as you can make your risk capital back and MORE...

 

Honestly, I could justify charging thousands of dollars for my material. Over the past 3 years I have purchased most of the "systems" sold to advisors. Some great some sucked. I even bought  one "mutual fund" marketing system which is sold for over $500 and contained a whopping 6 page adobe document. More than anything I wanted to provide good information but also have it reasonable for all advisors to benefit from.

 

I chose to package Rollover Coach in a 3-Ring Binder and ship it as a hard product because it is meant to be a reference manual that you can put your arms around and refer to over and over again. I just don't think a digital download would do that. To shorten the wait, we ship USPS Priority Mail. And besides, I assume you plan on being in business for the long haul, so what's a couple of days.


Start Dominating in 3 Minutes

  For your security, all orders are processed on a secured server.

Rollover Collection + Marketing Collection "Top Producer Package" ($497)

Includes everything Listed. This is the complete package of everything listed on this website.  4 Marketing Modules, 7 Rollover Mastery Modules, 4 Practice Building Tools, and a 30 minute consultation with Scott to pick his brain.

 

Rollover Collection ($297)

The 7 Mastery Modules and 4 Practice Building Tools listed above.

We accept Visa, Mastercard, Amex and Discover.

Need a Payment Plan?

Pay in 2 easy installments of only $248.50 (Platinum) or $148.50 (Silver), plus instant access and bonuses.

Select your product and click here to pay in 2 installments

"Your material was very helpful in initiating a rollover out of Fidelity last week. Thank You Scott."

   ~ Robert McKinnon, CFP®

The client was happy that everything went so smoothly

"The module in your course about processing rollover gained me some extra credibility by knowing about the no-loaders tactics and the client received funds in a little over a week. The client was happy that everything went so smoothly. Thanks for the heads up on countering this particular tactic that you taught in your Rollover Coach. Great info to know what the opposition is up to and be prepared help the client avoid the typical hassle of their delaying/defensive strategies. "

   ~ Mark. R. 30 years experience

Final Thoughts

I have a few final thoughts. The fact that you have read this far, through this website speaks clearly. You MUST be concerned about your practice; you must desire to make more money, to take your practice to the next level.

Now, since you've read this entire letter, and you are seriously desirous of really building your business why wouldn't you enroll right now? If you do not make the positive decision to finally build your practice now - when will you?

Now, it's up to you to take action.

I look forward to helping you grow your practice.

 

Sincerely,

Scott Brooks, CFP®

 

PS. You've seen tons of success stories from other advisors (with audio) and seen our background with Fidelity. We're serious about creating your 401k rollover success.

 

 

 

Start Dominating in 3 Minutes

  For your security, all orders are processed on a secured server.

Rollover Collection + Marketing Collection "Top Producer Package" ($497)

Includes everything Listed. This is the complete package of everything listed on this website.  4 Marketing Modules, 7 Rollover Mastery Modules, 4 Practice Building Tools, and a 30 minute consultation with Scott to pick his brain.

 

Rollover Collection ($297)   

  Includes the 7 Mastery modules and 4 Practice building tools listed above.

    

We accept Visa, Mastercard, Amex and Discover.

Need a Payment Plan?

Pay in 2 easy installments of only $248.50 (Platinum) or $148.50 (Silver), plus instant access and bonuses.

Select your product and click here to pay in 2 installments

 

An Important Note - If You're Still Undecided

Check the Response that Best Applies to You.

Reason #1: You've bought many courses before but they just sit on shelves gathering dust.

Our course is designed to inspire you to take action. It's broken down into easy, sequential steps with clear directions. Many people ask how our course compares to the likes of Ed Slott and other programs sold to advisors. Since I worked behind the scenes at Fidelity, I have seen first hand what advisors are up against. Ed Slott's material is great, but it focuses more on ira distribution planning. Most rollover decisions are made WELL before these distribution issues come up. Moreover, you can know all the tax rules in the world, and still get "rollover blocked" by the no-loaders if you don't know how they are playing keep away form advisors.

So here's what we'll do....Order the course and read the first few modules. Our bet is that the course will not only inspire you - it will motivate you to act, to take action, and to do something about growing your business. You'll be looking at your business from a whole different perspective. Read our testimonials from advisors who have already used our material here.

Reason #2: You're still new in this field - you're afraid that a comprehensive course with advanced secrets may give you too much information.

Most of my customers have been very experienced advisors with 10-20 years of experience in the industry. If these vets benefit from the material, someone newer to the industry would get even more out of it.

And if at any point you feel "stuck," or have questions on how to further grow your business - remember, I can personally get on the phone with you, and guide you step-by-step through any hurdles or difficulties you may have.

One 30 minute sessions of personal attention comes with Top Producer Package, no other coach will do this for you! Just email scott@rollovercoach.com to schedule this.

Yes, I am Ready to Order Now and to Have You Toss in 30 minutes of personalized Rollover Training Bound To Help You Attract 401K Rollovers. »

Reason #3: Price is not the Issue - Time is the Issue. You're busy and you want to know what you need to do RIGHT NOW. Can this course help my practice?

The PRACTICE MAKEOVER phone call is one of most valuable parts of this course for you. After you Review the materials, schedule the call with me. I'll review what you are currently doing, and give you concrete actionable ideas which you can implement immediately. Sometimes it takes an outside perspective to give you the extra boost you need.

 

Start Dominating in 3 Minutes

  For your security, all orders are processed on a secured server.

Rollover Collection + Marketing Collection "Top Producer Package" ($497)

Includes everything Listed. This is the complete package of everything listed on this website. 4 Marketing Modules, 7 Mastery Modules,  4 Practice Building Tools, and a 30 minutes of personalized training from Scott.

 

Rollover Collection ($297)

Learn how to take your rollover business to the next level. Includes the 7 Mastery Modules and 4 Practice Building Tools listed above.

We accept Visa, Mastercard, Amex and Discover.

Need a Payment Plan?

Pay in 2 easy installments of only $248.50 (Platinum) or $148.50 (Silver), plus instant access and bonuses.

Select your product and click here to pay in 2 installments